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Podcast: Impact Pricing
Episode: Navigating Pricing Systems and Value-Based Selling in SaaS with Mac Kremer
Description: Mac Kremer leads the pricing strategy practice at K1 Investment Management. He is experienced in B2B SaaS investing and value creation work. In this episode, Mac shares strategies for growing SaaS businesses through price increases, upsells, cross-sells, and increased usage. It discusses the complexities of implementing pricing systems and emphasizes the importance of flexibility and understanding your pricing model. Additionally, it highlights the need to educate sales teams on value-based selling to reduce discounting and improve sales effectiveness. Why you have to check out today's podcast: Discover valuable strategies for growing...