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Podcast: Grassroots Marketing
Episode: Ethos Cannabis CEO on Leadership, Expansion, and Customer Experience in the Cannabis Industry
Description: Gibran Washington, CEO of Ethos Cannabis, shared his journey from Vice President to CEO, highlighting his success in identifying operational deficiencies and improving brand image and customer satisfaction. His background in food and beverage has brought valuable insights to the legal cannabis industry, emphasizing the importance of a good customer experience.Leadership, Inclusion, and Social Equity at Ethos CannabisGibran discussed Ethos Cannabis' commitment to a leadership model that prioritizes social equity, diversity, and inclusion. The company evaluates candidates based on skills and experience, striving for a balance between meritocracy and an inclusive work environment...