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Podcast: Stacking Slabs
Episode: Building a Brand that Resonates with the Collector with Greg Fisher, CMO at Collectors, PSA
Description: Brett talks with Greg Fisher, Chief Marketing Officer of PSA, Collectors about his approach to building a brand that resonates with collectors. Greg shares what great marketing looks like to him and different ways that he thinks about delighting the PSA customer. Greg talks about the new PSA drop off initiative and why he's working to prioritize accessibility for the PSA customer. Lastly, Greg shares what the PSA activation will look like at The National in Cleveland this year and what he's looking to accomplish at the biggest show in the industry. Check out PSA for all of...