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Podcast: That's What I Call Marketing
Episode: S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
Description: This is a 2 part episode with two wonderful guests.PART ONEFirst up is the brilliant Karen Nelson-Field, I had such a laugh recording this with Karen, as you will see throughout. We cover a lot, media measurement, human data, and the rapid transition to machine-based data, the day measurement 'died,' the importance of human-first data and aligning AI models with human behaviour, the nuances of brand attention, emotional impact in advertising, and the convergence of significant industry changes. Phew! We also talk about the Karen’s upcoming WARC course, 'Mastering Media Effectiveness...