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Podcast: Fraudology Podcast with Karisse Hendrick
Episode: Masterclass in E-Commerce Fraud Prevention Strategies With Sardine's Simon Taylor
Description: Fraudology is presented by Sardine. Request a 1:1 product demo at sardine.ai In this episode of Fraudology, host Karisse Hendrick is joined by Simon Taylor, head of strategy and content at Sardine. Together, they discuss the crucial role of information sharing and collaboration in fraud prevention within e-commerce and marketplaces, stressing the importance of fairness amidst industry competition. Karisse proposes rebranding fraud prevention as sales or revenue integrity to highlight its focus on customer experience and revenue protection. Simon introduces the concept of "revenue attachment" to measure chargebacks and revenue retention, making it an appealing...