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Podcast: The Social Complex
Episode: Ep 54 - Navigating Alcohol & Spirits Marketing with Karen Locke
Description: Welcome to another engaging episode of the Social Complex Podcast! Today, we delve into the intricate world of alcohol marketing and advertising. From the echoes of prohibition to modern-day regulations, the landscape has evolved significantly, especially with emerging markets like cannabis making their mark.Join us as we unravel these complexities with our guest, Karen Locke, founder of High Proof Creative. Since 2018, Karen has championed the craft beverage industry with her award-winning branding and marketing agency. Her initiative, Women in Distilling, shines a spotlight on underrepresented voices in the distilling world.Karen shares her wealth...