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Podcast: B2B Revenue Leaders
Episode: Exploring Customer Marketing 3.0 | Gianna Scorsone (ChampionHQ)
Description: This week, Dustin chats with Gianna Scorsone, Co-Founder and Chief Operating Officer at ChampionHQ, about the concept of “Customer Marketing 3.0.” They delve into its evolving role, the importance of tracking and attribution, and why it often gets overlooked during budget cuts. Gianna shares insights on integrating customer marketing with customer success to boost NRR and explores how AI can streamline the process.
If you have any questions or thoughts, you can reach out to Gianna through LinkedIn. Also, check out ChampionHQ's website to learn more about their work.