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Podcast: Let's Talk Loyalty
Episode: #112: Loyalty Challenges and Trends with Comarch's Bart Demczuk
Description: With over fourteen years in loyalty and consulting roles from a technology perspective, Bart Demczuk is today leading the Middle East region for Comarch, who power loyalty programmes around the world for brands like BP, Old Mutual and Puntos Colombia, as well as regionally for industry leaders like ADNOC and ENOC.Bart shares his strategic view on some of the current key challenges for loyalty professionals, firstly to ensure they measure truly commercial metrics to ensure they are running a successful loyalty programme.He shares his views on the risks posed by industry disruptors offering...