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Podcast: HBR On Strategy
Episode: Innovating Around an Existing Core Product or Service
Description: What do LEGO, GoPro, and CarMax have in common?
Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or service. It’s an approach to innovation that’s neither disruptive nor incremental, but rather somewhere in the middle. And Robertson argues it’s a strategy that any company, no matter the industry, should consider.
In this episode, you’ll learn how to use customer feedback to identify a product or service that can anchor a family of complementary innovations as well as...