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Podcast: The Revenue-Driven CMO
Episode: Driving Change in Higher Education with Kathleen Stockham, CMO of South College
Description: In this episode of Revenue Driven CMO, Kathleen Stockham, the CMO of South College, discusses her innovative strategies in higher education marketing. She emphasizes the importance of getting out of the boardroom to engage directly with consumers and perform competitive analysis. Kathleen shares her experiences from her extensive marketing career across e-commerce and education sectors. She explains her approach to making South College's marketing more consumer-centric by revamping the mobile-first website, using videos, unifying the brand, and implementing an attribute-based email platform. Kathleen talks about her methods for gathering student insights, her passion for making a significant impact on...