Want to create an interactive transcript for this episode?
Podcast: The Brand Marketing Show
Episode: Is This Metric Sabotaging Your Growth? Ban It & Do This Instead!
Description: Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn't want to get into the water in the lesson pool. So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson. He thought about it for a minute and then turned to me and said, 'two biscuits'. And then promptly got into the water and did his lesson. The irony of course is, thi...