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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Best Practices for Commercialization
Description: Best Practices for Commercialization Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In commercializing technology here are some best practices to consider: Educate the market about the problem you solve and the solution you offer. It’s often the case the technology founder assumes the world understands the problem. You must educate the potential customer about the problem and how you solve it. Engage the market early in the process. The more you understand the market and the customer’s situation, the better choices you will make about impl...