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Podcast: Smart Pizza Marketing Podcast
Episode: SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza
Description: Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a positive work environment.Â
Chapters
00:00 Introduction and Background
02:07 Building a Successful Pizzeria in a Small Town
04:43 The Challenges of Operating in a Small Town
07:01 Taking Care of the T...