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Podcast: HortWeek Podcast
Episode: Fruit futures with Oli Pascall of Clockhouse Farm and Alana Deacon of Hall Hunter and chair of NextGen Fruit Group
Description: This week's podcast guests are leaders in the UK fruit growing sector: Alana Deakin, the new chair of the NextGen Fruit Group and head of operations at Hall Hunter and Oli Pascall, MD of Clockhouse Farm and the NextGen past president. They talk about their key takeaways from a recent visit to the USA including ag-tech, driven in part by scarcity and the high cost of labour, and where "they are definitely ahead of where we are in the UK" but also efficient water use, spearheaded in water-scarce California but also the use of branding and c...