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Podcast:
Episode: Two Must Read Books this Summer on Franchising
Description: We have a great show. Today we are discussing two great books for aspiring entrepreneurs to read this summer. First, we are meeting with franchise expert, author, and consultant Tom Scarda. Mr. Scarda is going to talk about his recent book, The Magic of Choosing Uncertainty. Tom will answer the following:
What suggestions would you give to aspiring entrepreneurs looking to buy a franchise? Why did you write the book "The Magic of Choosing Uncertainty"?
What types of traits make successful franchisees?
What do you like about franchising?
Tom also discusses how franchising changed his life.Â
Next, we are meeting w...