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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Mistakes in Commercialization
Description: Mistakes in Commercialization Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Commercialization of technology requires key skills in market research, product development, and customer engagement. Avoid these mistakes in commercialization: Focusing on researching the technology only. Set aside time for selling, marketing, and product development. Failing to maintain commitment. Tech commercialization requires several years of work to achieve. Recruiting only other researchers onto the project. You’ll need skills from outside the research community such as sales and marketing skills. It’s important to build a team with dive...