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Podcast: Africa Business of Sport Podcast
Episode: E133: Crafting a Winning Olympic Sponsorship Strategy – Terrence Burns
Description: This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Chairman & CEO of T. Burns Sports Group LLC, Terrence Burns, joins Edem and Jabu to examine the unique value of the Olympic Games as a leading global sports marketing platform, the importance of authenticity and purpose in Olympic brand advertising, the crucial role which strong relationships have in...