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Podcast: DataFramed
Episode: #230 Scaling Experimentation at American Express with Amit Mondal, VP & Head of Digital Analytics & Experimentation at American Express
Description: One of the best applications of data science is that it allows experimentation within any organization at scale. The ability to test a new checkout feature, the color of a button, and analyze whether that improves customer experiences can be truly magical when done correctly. However, doing this at scale means that the entire organization needs to be bought into the experimentation agenda. So how do you do this and how do you make sure this becomes part of your organization’s culture?Amit Mondal is the VP & Head of Digital Analytics & Experimentation at American Express. Throughout hi...