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Podcast: Road 2 Retail
Episode: Episode # 54 A quick hit with Dan Mack: 10 Traits of Challenger Brands
Description: Many small, emerging and challenger brands are truly different- and some are
not. Some are very authentic and simply find ways to keep going and
evolving while others can't change fast enough to survive. After years of
studying challenger brands extensively- Dan shares his 10 Traits winning
challenger brands possess. Give the show a listen to hear Dan
walk us through this list - they are also in the show notes on iTunes and
Spotify.
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