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Podcast: Make Things That Matter
Episode: Itamar Gilad: the GIST of product discovery
Description: Itamar Gilad is the author of Evidence Guided, which is my favorite book out there on how to practically DO product discovery. Prior to becoming a product consultant and trainer, he had a long product career at Google where he led the creation and launch of products that are now used by over a billion people.In this conversation we explore the GIST approach to product discovery through the origin story of Gmail's tabbed inbox, to help you see what great product discovery looks like in practice.—Topics discussed(01:33) Creating frameworks an...