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Podcast: A Bit of Optimism
Episode: The Smell of Memory with scent designer Dawn Goldworm
Description: Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.Many years ago, Dawn helped me create the Scent of Optimism. I was excited to...