Want to create an interactive transcript for this episode?
Podcast: Pipeline Visionaries
Episode: If You’re Not Working with Influencers, You’re Left Behind
Description: This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.In this episode, Cristy shares the do’s and don'ts of marketing, and the primary reason for failed partnerships. She also discusses the evolution and importance of using influencers in marketing, and what it's like marketing to marketers.Key Takeaways:Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind. When partnerships fail, it is m...