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Podcast: eCommerce Podcast
Episode: Finding Marketing Success Beyond Cookies
Description: In this episode of the eCommerce Podcast, host Matt Edmundson reunites with Amelia at Sub Summit in Dallas to discuss the evolution of marketing strategies. They explore the challenges and opportunities of old-school marketing channels like direct mail and podcast advertising in a digital age where traditional platforms like Facebook and Google are becoming saturated and less effective due to privacy regulations and rising costs.Key Takeaways:Embrace Old-School Marketing Channels: With the increasing scrutiny on privacy regulations and the decline of traditional attribution methods, it's crucial for marketers to diversify their media mix. Exploring old-school c...