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Podcast: The Revenue-Driven CMO
Episode: Achieving Marketing Agility with Kathleen Stockham, CMO of South College
Description: In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the significance of their creative director, project manager, and strategist. She also mentions the importance of strong partnerships with agencies handling paid search, social media, and media ads. Kathleen shares her hands-on leadership approach and her belief in the value of direct feedback and continuous improvement. She also...