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Podcast: The Penta Podcast Channel
Episode: The power of the podium: The Olympics and sports marketing
Description: On this week's episode of What's at Stake, managing partner Andy Whitehouse talks to our director of marketing, Owen McNamee, about the complex strategies behind consumer branding and sponsorships at the Olympics.Â
Together, they look at the opportunities for brands and athletes to create harmonious partnerships while still working in their best interests. They also discuss how brands seek to reach their objectives while navigating within the tight parameters set by the International Olympic Committee.Â
Tune in for this compelling discussion as you cheer on your country and your favorite athletes on their quest for gol...