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Podcast: What's Working in Ecommerce
Episode: The Future of SEO: Optimizing Ecommerce in an AI World with Josh Piepmeier
Description: In this episode of 'What's Working in Ecommerce,' Eagan discusses SEO strategies and industry updates with Josh Piepmeier, founder of Meriwether.  They explore the volatile state of SEO in 2024, focusing on the impact of Google's AI-driven changes, particularly on ecommerce brands.  They delve into effective SEO practices including content optimization, internal linking, and the use of tools like Ahrefs and Surfer SEO.  Josh shares valuable insights on tracking SEO performance using GA4 and Google Search Console, highlighting the importance of differentiating between branded and non-branded searches to mea...