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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: AI and First-Party Data in Print with Stefanie Cortes, RRD
Description: In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we're joined by Stefanie Cortes, Director of Strategic Analysis for the Direct Marketing Division at RRD, who will share insights from RRD’s latest Print Impact Report.Stefanie Cortes is the Director of Strategic Analysis for the Direct Marketing division of RRD where she is responsible for positioning the company’s leading solutions in the one-to-one marketing space. K...