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Podcast: Africa Business of Sport Podcast
Episode: E135: Toyota's Olympic Sponsorship Strategy from Tokyo 2020 to Paris 2024 – Cedric Borremans
Description: This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Head of Olympic & Paralympic Division at Toyota Motors Europe, Cedric Borremans, joins Edem and Jabu to discuss the evolution of Toyota's association with The Olympic Partner (TOP) Programme since 2013, the strategy Toyota implemented to mitigate the challenging nature of the Tokyo 2020 Olympic Games, the overarching campaign and brand activation approach for...