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Podcast: Retail Remix
Episode: Making the Membership Model Work for You
Description: Although some use the words âmembershipâ and âsubscriptionâ interchangeably, 64% of consumers believe there is a distinct difference in these types of programs.  But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the report, sits down with host Alicia Esposito to dig into some of the reportâs key takeaways, including:  How consumers differentiate membership models from subscription models;  Which categories are seeing the most traction and why;  How the economy is influencing the number of membership programs to which they s...