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Episode: IAM2184 - The Three Main Questions to Ask, for Effective Content Creation
Description: Gresham Harkless identifies the target audience and the importance of knowing where to connect with them.
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Gresham explains the three main questions for effective content creation, likening it to baking, and discusses balancing personal vs. business-focused content in social media.
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Gresham covers the need for visibility and thought leadership through content creation, and establishing authority and credibility in business relationships.
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He explains content re-purposing and its effectiveness in maximizing reach across platforms.
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Gresham’s primary website (where you can find links to all of his services and resources).
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