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Podcast: Accelerate Your Business Growth
Episode: Unlocking the Power of Buyer Personas
Description: Welcome back to another episode of "Accelerate Your Business Growth!" I'm your host, Diane Helbig, and today we have a phenomenal guest lined up for you—Jim Kraus, the president of the Buyer Persona Institute (BPI) and a renowned authority on buyer personas and buying insights. Jim brings a wealth of knowledge from his experience in helping thousands of marketers develop strategies and messaging that drive leads, improve conversion rates, and increase sales. Recently, he released the second edition of his book on buyer personas, and we're thrilled to dive into this topic with him. In this episode, Jim wi...