Want to create an interactive transcript for this episode?
Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: When SMS delivers real results with John Wright, TrueDialog
Description: With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here.Today we’re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness.About John WrightJohn has served as CEO of TrueDialog Inc. since 2014. Prior to his role at TrueDialog, John held senior leadership positions with Flonetwork, (acquired by DoubleClick) and DoubleCl...