Want to create an interactive transcript for this episode?
Podcast: Marketing Against The Grain
Episode: ROAS Is a Trap: How Smart Marketers Really Drive Growth
Description: Ep. 249"Is putting all your eggs in the ROAS basket stunting your growth?"Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigating the complex world of marketing metrics.Mentions
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
ReturnReturn on Ad Spend (ROAS) https://blog...