Want to create an interactive transcript for this episode?
Podcast: App Marketing by App Masters
Episode: Simple Ways to Increase Your Mobile Game Retention & Revenue
Description: Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.
Topics Covered:
02:30 - Simple ways to increase retention
04:00 - How a dynamic background increased retention by 40%Â
12:15 - Remote config feature or launch hardcoded to a small user base Â
13:20 - A/B testing using GoogleÂ
15:30 - Charades - Heads up app audit
22:34 - What comes first the narrative or the core gameplay loopÂ
27:16 - Math Games - Adap...