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Podcast: Earn Your Leisure
Episode: EYL #302 $100 Billion Licensing Industry: April Showers on Building Afro Unicorn, & Licensing Business Model
Description: In this episode of Earn Your Leisure, we sit down with April Showers to delve into the intricate world of licensing and brand partnerships. We discuss the business dynamics of the $98 billion licensing industry and how Kanye West leveraged his Yeezy brand to become a billionaire through a partnership with Adidas. April shares the remarkable journey of Afro Unicorn, including its successful partnership with Walmart and the decision to turn down an animated TV show deal with Nickelodeon to retain IP control. Discover how Afro Unicorn generated $15 million last year and why April Showers s...