Want to create an interactive transcript for this episode?
Podcast: BAOS: Beer & Other Shhh Podcast
Episode: Episode #4: Unsung Heroes with Micah Overton (Lilypad) | The Business of Beer
Description: One of our most watched videos on YouTube is about the life of a craft beer sales rep, and strangely it's something we've never explored at length on the podcast before. Micah Overton of Lilypad, a "CRM crafted for beverage suppliers and distributors to stay organized and sell more liquid", joins Cee to talk about a day in the life of a beer sales rep, the difference between self-distributing and having distributor partners, how a sales rep decides where to go every day, how to approach current or potential clients, his experience with wholesalers, the pros and cons of the 3...