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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP250: The Importance of Direct Mail In Ecommerce - Insights, Impact & Good Practice, with Fractional CMO Anna Wilson
Description: In this episode, James Gurd interviews experienced digital marketing strategist Anna Wilson about the role of offline media in ecommerce.
Anna explains the rise of the fractional CMO role, the changing role of offline media in the digital age, and the appeal of direct mail in a crowded digital space.
The podcast will help you understand the relevance of print formats for different audiences, the importance of personalisation in retention strategies, and the measurement of offline marketing success.
We also touch on the role of programmatic direct mail and the challenges and considerations...