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Podcast: Africa Business of Sport Podcast
Episode: E136: VISA's Playbook for Olympic Sponsorship Success – Nicolas Mace
Description: This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Paris 2024 Olympic & Paralympic Games Director at VISA, Nicolas Mace, joins Edem and Jabu to discuss how VISA approaches the management of its sport sponsorship portfolio, the history of VISA’s longstanding involvement in The Olympic Partner (TOP) Programme, VISA’s brand activation objectives at Paris 2024, how the brand is s...