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Podcast: The Content Cocktail Hour
Episode: The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius
Description: "If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your GeniusIn this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every brand should embrace podcasting. Rachel discusses the difference between creating a media brand vs. a content brand, the evolving landscape of podcasting, and key performance indicators (KPIs) that matter for B2...