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Podcast: Manufacturing Culture Podcast
Episode: Aligning Company Culture with Marketing Efforts: Chad Spaude and Anne Cotter
Description: In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Chad Spaude and Anne Cotter from Top Floor, discussing how digital marketing can enhance company culture in the manufacturing industry. Chad shares his journey of becoming the owner of Top Floor, while Anne talks about her transition from an external marketing role to the internal sales and marketing team. They emphasize the importance of aligning company values with actions and creating a positive internal culture before showcasing it externally. They also discuss the impact of leadership training and the importance of being authentic in both personal and professional...