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Podcast: Let's Talk Loyalty
Episode: #113: Flybuys - Loyalty Lessons from Australia's Most Popular Loyalty Programme
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this episode of “Let’s Talk Loyalty”, I summarise the great conversation I had in 2020 with Phil Hawkins, Operations Director for Flybuys - Australia's most popular loyalty programme.Phil has spent much of his career supporting its incredible success and he shared the 5 top lessons he has learned about loyalty marketing along the way.Listen to this short episode to learn Phil's lessons on truly building loyalty, and ho...