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Podcast: The Revenue-Driven CMO
Episode: Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI
Description: In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strategic partnerships. She also shares her experiences with managing expectations, scaling teams, and navigating complex data challenges. A notable part of the conversation includes Haleigh’s involvement with the Casey Cares Foundation, providing positive experiences for critically ill children and their families. Takeaways: Build...