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Podcast: Road 2 Retail
Episode: Episode # 57 Interview with Wade Yenny
Description:
On today’s episode, the Road 2 Retail team speaks with Wade Yenny - an experienced retail buyer with several high-profile natural and specialty retailers. Wade shares his views on the importance of differentiation and his observations related to small, emerging and challenger brands. Wade shares his insights on the following topics:
• How important is traction for a brand online before going to retail?
• What are the critical elements of a retail presentation?
• Consumer demand tactics that he has seen work
• Hits and misses he has seen small and emerging brands make over his career
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