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Podcast: What's Working in Ecommerce
Episode: The Future of SEO in an AI-Driven World: Expert Secrets Revealed with Sam Kessenich
Description: In this episode of "What's Working in Ecommerce," Eagan Heath chats with Sam Kessenich, President of RyTech LLC.Β Β They explore the intersection of SEO and AI, focusing on Google's algorithm updates and their impact on search rankings. Sam emphasizes theΒ Β importance of high-quality, original content over AI-generated material. They discuss tools like Ahrefs for SEO, the value of expertise and authority in content, and the role of user-generated platforms like Reddit and Quora in driving organic traffic.Β Β The episode underscores the need for businesses to adapt their strate...