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Podcast: What's Working in Ecommerce
Episode: The Future of SEO in an AI-Driven World: Expert Secrets Revealed with Sam Kessenich
Description: In this episode of "What's Working in Ecommerce," Eagan Heath chats with Sam Kessenich, President of RyTech LLC. They explore the intersection of SEO and AI, focusing on Google's algorithm updates and their impact on search rankings. Sam emphasizes the importance of high-quality, original content over AI-generated material. They discuss tools like Ahrefs for SEO, the value of expertise and authority in content, and the role of user-generated platforms like Reddit and Quora in driving organic traffic. The episode underscores the need for businesses to adapt their strate...