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Podcast: Pipeline Visionaries
Episode: Cutting Through the Noise: The Challenge of Marketing to Marketers with Norman Guadagno, CMO of Acoustic
Description: Key TakeawaysSEM and SEO have to work together.You can’t just appeal to the rational side of your audience. You have to also appeal to the emotional side as well.People forget how video humanizes marketing through the “show” aspect of the “show don’t tell” side of marketing.Quotes“Nobody sees through BS faster than another marketer. There's a level of transparency, honesty, and integrity that I think marketers need to bring to the table when they're marketing to their peers.” “I have been and will continue to be–and the numbers prove it–...