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Podcast: The Freight Coach Podcast
Episode: 1004. #TFCP - Shipper Q&A Day!
Description: In this episode, we'll discuss the evolving sales cycle and relationship-building strategies within the freight industry with today’s guest, John Brewer! John emphasizes the current onboarding process, the need for a long-term commitment in a competitive environment where shippers receive numerous requests, the importance of having effective follow-up, and the value of showcasing unique service offerings.  About John Brewer For over 30 years, John has held several roles in the supply chain industry. His most recent is Director of Distribution & Logistics for CKE Restaurants Holdings, Inc. CKE owns the Hardee’s and C...