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Podcast: Marketer of the Month
Episode: EPISODE 208- From Clicks to Carts: IKEA's Chief Digital Officer Parag Parekh on Furnishing Stores of the Future
Description: Parag Parekh is the Global Chief Digital Officer at Ingka Group | IKEA, based in Malmö, Sweden. With over 20 years of experience in digital leadership across retail, consumer products, and industrial sectors, he has held influential roles at companies such as Adidas, GE, Honeywell, and Tata. Parag has an MBA in Information Technology from NMIMS and completed executive development at Harvard Business School.
On The Menu:
1. Introduction to IKEA's launch on the GPT store and initial interaction metrics.
2. Journey from brick-and-mortar to seamless omnichannel retailing.
3. "Front D...