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Podcast: Small Steps Big Wins©
Episode: Jon Ostenson: Unlocking the Power of Non-Food Franchising | Small Steps Big Wins | Sue Saller E146
Description: Jon Ostenson: Unlocking Non-Food Franchising PotentialIn this engaging episode, Jon Ostenson, a franchise consultant based in Atlanta, Georgia, shares his fascinating journey from the corporate world to becoming an avid supporter and participant in the franchise industry. Jon discusses his pivotal moment as president of ShelfGenie, which spurred his interest in franchising, particularly non-food sectors. He explains the advantages of non-food franchising, such as lower investments, fewer employees, and higher margins. Jon highlights the importance of following a franchise system and sheds light on the balance between being entrepreneurial and fitting within a structured model. He also offers insights...