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Podcast: Inner Sircle
Episode: Instagram Updates Metrics to Focus Creators on Views
Description: On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article.
Highlights:
Instagram metrics are shifting focus from followers and likes to reach.
Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count.
Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories).
Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stor...