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Podcast: Pipeline Visionaries
Episode: The New World of Content Repurposing
Description: This episode features an interview with Lisa Bennett, CMO at Kaltura, a company that provides live and on-demand video SaaS solutions to thousands of organizations around the world, engaging hundreds of millions of viewers.In this episode, Lisa talks about the new world of repurposing your content and how marketers can improve their content strategy and outcome measurement. She also talks about how she thinks about “brandformance” and ensuring that you are walking the walk, as a marketer.Key Takeaways:It’s easier than ever to repurpose your content across channels, maximizing its impact. Market...